Makeup artistry is a constantly evolving field, with new trends, techniques, and products emerging each year. In 2023, we find ourselves in an era where creativity knows no bounds, and the possibilities seem endless. However, even in this age of innovation, makeup artists can still fall into some common traps. Let’s take a closer look at the mistakes makeup artists still make in 2023 and how they can avoid them to stay ahead of the game. Ignoring Skincare: While makeup can work wonders, it’s essential to remember that a flawless canvas starts with healthy skin. Neglecting skincare can hinder the final outcome and limit the potential of any makeup look. As a makeup artist, it’s crucial to educate yourself on skincare practices and products, ensuring you can address your clients’ specific needs. From cleansing routines to moisturization techniques, incorporating skincare into your makeup application process will elevate your artistry to new heights. Overdoing the Brows: Defined eyebrows have been a major trend in recent years, and while they can frame the face beautifully, it’s easy to go overboard. In 2023, the focus is shifting towards more natural, feathery brows that complement the individual’s features. Avoid the temptation to create overly sculpted, overly drawn-on brows. Instead, work with your client’s natural shape and use precise strokes to enhance their brows subtly. Remember, less is often more when it comes to brows. Neglecting Diversity and Inclusivity: The beauty industry is becoming increasingly diverse, reflecting the uniqueness of individuals from all walks of life. As a makeup artist, it’s crucial to embrace and celebrate this diversity. Avoid the mistake of using a one-size-fits-all approach. Take the time to learn about different skin tones, undertones, and facial features, and invest in a wide range of products that cater to a variety of complexions. By doing so, you can ensure that all clients feel seen, represented, and beautiful. Sticking to Comfort Zones: While having a signature style can be valuable, it’s important not to become complacent. Many makeup artists fall into the trap of sticking to what they know and becoming resistant to change. In 2023, it’s all about pushing boundaries and experimenting with new techniques, color palettes, and textures. Stay updated with the latest trends, attend workshops, and continuously challenge yourself to grow as an artist. Embracing versatility will not only keep your work fresh and exciting but also attract a broader range of clients. Improper Foundation Matching: A poorly matched foundation can ruin an otherwise flawless makeup look. One of the most significant mistakes makeup artists make is not taking the time to find the perfect shade and undertone for their clients. The key is to test multiple shades on the skin, ensuring a seamless blend between the face and the neck. With the advancements in technology, tools like color-matching devices and inclusive shade ranges are readily available. Embrace these resources to achieve an immaculate complexion for your clients. Disregarding Hygiene Practices: In the wake of the global pandemic, hygiene practices have taken center stage. While cleanliness has always been important in the makeup industry, it is now more critical than ever. Sterilize your brushes and tools regularly, use disposable applicators where necessary, and maintain a clean and organized workspace. Additionally, educate your clients about proper hygiene practices, such as regularly washing their makeup brushes and replacing expired products. Prioritizing hygiene not only protects the health of your clients but also establishes your professionalism as a makeup artist. By being aware of these common mistakes, makeup artists in 2023 can elevate their skills and deliver exceptional results to their clients. Embrace diversity, stay updated on the latest trends, and prioritize skincare to ensure your artistry remains relevant and captivating. Remember, the beauty industry is ever-evolving, and by continuously learning and adapting, you can stay at the forefront of this exciting field.