Atlas Philani Duma is a multi-talented South African arts practitioner — a musician, drummer, theatre producer, playwright, and entrepreneur. As the founder and CEO of the Sagiya Foundation, he runs a dynamic organization that blends business operations and social development through creative arts, environmentalism, and culture.
Atlas’s work spans organizing the acclaimed SAGIYA_KZN International Jazz Day Festivals, directing theatre productions like King Zwelithini Zulu The Musical, composing and drumming with groups like the Umkhumbane Jazz Ensemble, and mentoring up-and-coming artists through his record label and publishing house. His innovative projects, like the SDDS platform, aim to empower South African artists to compete on a global stage by bridging digital and traditional media distribution.
What sets Atlas apart is his diverse expertise and unwavering commitment to community upliftment. He’s not just an artist or businessman — he’s a leader who shapes culture, educates future talents, and pioneers groundbreaking initiatives. Recognized as the Best Festival Producer by MTCMA and honored by Durban Tourism and UNESCO, Atlas’s influence stretches beyond South Africa, with strong ties to international arts communities.
His personal motto, “Listen to the celebrities but learn from the legends,” reflects his respect for history and his drive to build a lasting legacy.
People should vote for Atlas because he is a visionary who merges artistry with entrepreneurship. His foundation’s work touches countless lives through art, culture, and environmental awareness — all while building sustainable business models. Voting for Atlas means supporting a leader dedicated to nurturing talent, creating opportunities, and placing South African arts proudly on the global map.