Lights, camera, action! The rooftop venue in Sandton was abuzz with excitement as the MTV Staying Alive Foundation hosted an exclusive stakeholder panel discussion and watch party to launch the highly anticipated premiere of MTV Shuga Down South Season 3. The event, which showcased the first episode of the thrilling 10-part drama series, left attendees in awe and anticipation for the official premiere on June 27, 2023. From empowering panel discussions to a star-studded watch party, this extraordinary evening demonstrated the foundation’s commitment to transforming lives through the power of entertainment and education.
Empowering Youth through MTV Shuga:
Stephanie Ndlovu, television presenter, actress, and co-chair of the MTV Staying Alive Foundation, led a thought-provoking panel discussion attended by funders, board members, Paramount Africa executives, and the talented cast and crew of MTV Shuga. The conversation highlighted the foundation’s incredible impact on young people’s lives through the show and its multimedia campaigns. Independent research revealed that previous seasons of MTV Shuga doubled the likelihood of young people initiating condom use, knowing their HIV status, and being aware of Pre-Exposure Prophylaxis (PrEP). This powerful influence on positive health decisions is at the heart of the foundation’s mission.
A Glamorous Watch Party to Remember:
The watch party, hosted by the charismatic BET presenter Nomalanga Shozi, was an unforgettable affair. Nomalanga rolled out the black and white carpet, welcoming the beloved cast members of MTV Shuga Down South, as well as the fresh faces discovered through a public open call. Ayakha Ntunja, Chidera Nwoha, Palesa Mothopi, and Lobisa Tsatsi added a touch of excitement to the evening. The event also featured a captivating live flash mob, providing online viewers with a sneak peek into the vibrant energy of the upcoming season. A-list celebrities and influencers, including Tshiamo Molobi, Prev Redddy, and Tansey Coetzee, graced the occasion, lending their support to the MTV Staying Alive Foundation’s mission. Exclusive episodes of the new season left guests eager for more.
Uniting Forces for Positive Change:
Georgia Arnold, Executive Director of the MTV Staying Alive Foundation, expressed her delight in hosting these extraordinary events that brought together various stakeholders. From funders to media partners, public health service partners to broadcast and streaming platforms, the entire team shares a common goal of creating positive social change through this exciting and educational show. The upcoming season promises exceptional performances and powerful messages that will captivate audiences and ignite important conversations.
Authentic African Storytelling and Global Impact:
Monde Twala, Senior Vice President, General Manager, and Lead of BET International, emphasized Paramount Africa’s dedication to telling authentic African stories. Their involvement in this impactful project, which positively empowers young lives, fills them with pride. The gripping narratives in MTV Shuga Down South Season 3 are relatable, addressing critical social issues in a way that resonates with youth culture and sparks meaningful discussions.
Backing the Cause: Unitaid and Anglo American Foundation:
The global health agency Unitaid and the Anglo American Foundation play a vital role in funding MTV Shuga Down South Season 3. Herve Verhoosel, Unitaid spokesperson, highlighted the alarming rate at which adolescent girls and young women in sub-Saharan Africa contract HIV. Supporting another season of MTV Shuga is essential in equipping young individuals with the knowledge and awareness to advocate for themselves and lead healthy lives. Dr. Alexandra Plowright, Community Health and Wellbeing Lead at Anglo American, emphasized how the program aligns with their focus on creating thriving communities. By addressing critical issues such as HIV/AIDS, substance abuse, mental health, tuberculosis, gender-based violence, and LGBTQIAP+ matters, MTV Shuga helps young people make informed choices about their reproductive and mental well-being.
Save the Date: Premiere and Streaming Details:
Mark your calendars! MTV Shuga Down South Season 3 will premiere on June 27, 2023, at 21:00 CAT and 20:00 WAT on BET (DStv channel 129). Can’t catch it live? Don’t worry! Repeats will air on Sundays at 21:40 CAT. Additionally, the show will be available for streaming on YouTube starting from June 28, 2023. Get ready to embark on a transformative journey filled with gripping storytelling, thought-provoking themes, and the power to inspire change.
Lastly;
The launch of MTV Shuga Down South Season 3 was an extravagant affair that brought together influential stakeholders, talented cast members, and enthusiastic supporters. With a captivating panel discussion, a glamorous watch party, and a commitment to making a positive impact on young lives, the MTV Staying Alive Foundation continues to lead the way in utilizing entertainment to educate and empower. As the premiere draws near, anticipation mounts for a season that promises exceptional performances, powerful messages, and an unforgettable viewing experience. Get ready to immerse yourself in the world of MTV Shuga Down South Season 3 as it unfolds on your screens, inspiring conversations, and driving positive change.